I hope everybody had a brilliant time over the Halloween weekend. I’m here to remind you that, regardless of whether or not you got dressed up for the holiday, you’ve got to remember that your costume, or “persona” is that of a ROCK STAR (or Songwriter, or Opera Singer, or however you happen to identify yourself musically), EVERY DAY of the year. It’s time to learn to promote your music along with your image. Most people already know that Halloween costumes (or any costume for that matter) can take the most (typically) conservative person and transform his/her behavior into something else entirely. Isn’t that fantastic? That’s the beauty of the costume. As I have alluded to a multitute of times in this blog, your daily music promotion tasks should be automated and, for the purpose of this article, so should your “costume,” (which should take many forms).

***Barnes & Noble has the ONLY music promotion book that will show you how to launch a successful music career, REGARDLESS of your age. Don’t want to wait for the book, and don’t own a Nook? You can ALSO order an Instant Download by clicking here.

My point is that the very nature of your music performance is an “Act,” (even though your music, of course, comes from your heart). Your “Act” (or your “costume”) is that of a FULL-TIME JOB (and not just for one silly holiday). This DOES NOT mean that you shouldn’t conduct yourself like a business professional when you’re not on the stage, though I will say that, in terms of music promotion, the FULL ASPECT of your job is to be “in character.” If you don’t think, believe, and behave like a performer (like your “costume”) on a daily basis, how can you expect anybody else to believe in you or your mission, let alone take your mission seriously? If you feel like a little kid playing dress-up with your music and your image, don’t be discouraged. In fact, I highly recommend experimenting with what seems to “fit” and “feel right” as much as you possibly can. In terms of music promotion, if you’re not out there pushing your material (ideally, one to two tasks daily), nothing will happen; and that’s more frightening than the scariest of ALL Halloween holidays in history, combined.

More to come.

(C) 2010 – Paul Alexander for: www.MusiciansCompanion.net – All Rights Reserved. Paul Alexander Music: http://www.PaulAlexanderMusic.com – The Official Home of Paul Alexander Music.

Promote your music and don’t blame the big online companies if they are giving you an opportunity to work with them.  Some of the very biggest names in music promotion, music marketing, distribution and sales are enabling you to promote your music and sell your work alongside some very prominent names (think itunes here).  The digital arena, in particular, is leveled on your behalf, and you can thank some of the big guys (believe it or not).  A little laptop can go a long way; this is the crux of The Musician’s Companion blog, along with the book, which focuses on utilizing the process of “automation” in your music marketing plans, and in all areas of your life as you promote your music.

***Barnes & Noble has the ONLY music promotion book that will show you how to launch a successful music career, REGARDLESS of your age. Don’t want to wait for the book, and don’t own a Nook? You can ALSO order an Instant Download by clicking here.

Only the wise know that there is very little point in trying to visualize a tangible music promotion line that divides the major and indie music companies out there. What’s interesting is that we share the marketplace within one “universal marketplace” called music (and to the largest extent, a global economy pushing all goods and services). Interestingly enough, it is the larger companies that have responded to the need for musicians and writers to share their work by offering distribution in various capacities to all who take the initiative of creating quality work. This is a good thing. Don’t blame the big companies and create an intangible line out of what was never tangible, especially when the larger companies are the ones who appear to be recognizing and (somewhat) broadcasting the idea that they consider all forms of music and writing for ingestion within their servers.

There are large businesses in America and small businesses in America. Mutually beneficial arrangements should be regarded as a sign of hope. It isn’t like the big guys will try to buy you out unless you have something to offer them in the first place, so don’t look a gift horse in the mouth, regardless of your “vantage point,” or what you call “home” within the music industry. The best type of existence is a “working, harmonious coexistence” between larger and smaller companies (in this case, music companies). Again, don’t blame the big guys. Your chances are there to sell, so why wait? If it’s not about money for you, look at it as the ULTIMATE opportunity of getting people to “hear you.” We’re all in this together.

© 2010 – Paul Alexander for: www.MusiciansCompanion.net – All Rights Reserved. Paul Alexander Music: http://www.PaulAlexanderMusic.com – The Official Home of Paul Alexander Music.